MOMO was founded in 1964 by Italian race car driver Gianpiero Moretti. The MOMO initials actually stand for Moretti-Monza – Monza being a town in the Province of Milan. That same year, Moretti created a racing steering wheel for his very own race car, which became the first one produced by the brand. It featured a thicker and superior grip when compared to the standard racing steering wheels offered at the time. The difference and convenience of the product were immediately recognized and it quickly became popular in the racing community. In 1964, Formula One driver John Surtees requested the same steering wheel for his single-seater Ferrari, with which he won a Formula One world title later that year. In the beginning, MOMO manufactured products solely for race cars. However, in the 1970s, the brand began expanding its business through the development of new products like light alloy wheels and steering wheels for road vehicles. MOMO's product range now includes consumer accessories like hubs, shift knobs, seats, clothing, and more!